Salesforce Experience Cloud Licenses
🔹 1. Customer Community
👉 Entry-level license for high-volume, external users.
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What it does: Lets customers log in to a portal for basic self-service.
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Why it’s used: For communities with thousands/millions of customers, where they mostly need access to FAQs, Cases, and simple data.
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Example: A telecom company’s support portal where customers log in to raise service tickets and track case status.
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Analogy: Like a helpdesk login – you can ask questions, but you don’t see the whole system.
🔹 2. Customer Community Plus
👉 An upgraded customer license for more advanced collaboration.
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What it does: Provides reports, dashboards, and advanced sharing features.
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Why it’s used: When customers need more than just cases – e.g., they need to see related records or participate in more complex processes.
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Example: A financial services portal where customers log in to view loan applications, upload documents, and see dashboards.
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Analogy: Like a bank’s online portal – not just support, but also personal dashboards and services.
🔹 3. Partner Community
👉 Designed for business partners (B2B).
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What it does: Gives access to CRM objects like Leads, Opportunities, Campaigns in addition to Cases.
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Why it’s used: For resellers, distributors, or brokers who need CRM-level collaboration.
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Example: A reseller portal where partners log in to manage leads, track opportunities, and register deals.
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Analogy: Like a franchisee dashboard – you’re helping to sell, so you need deeper access.
🔹 4. External Identity
👉 A “login-only” license for massive user bases.
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What it does: Handles authentication (SSO, login), but no deep Salesforce access.
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Why it’s used: For millions of users who only need to log in and authenticate.
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Example: A university portal where students log in via SSO to access learning apps, but don’t interact with Salesforce data.
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Analogy: Like a key card to enter a building, but you can’t open any office doors.
🔹 5. External Apps
👉 A flexible, modern license for external apps.
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What it does: Gives access to a wide range of standard + custom objects, but cheaper than Partner.
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Why it’s used: For external users who need more than Cases but don’t need full CRM partner features.
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Example: A supplier portal where vendors can log in to check purchase orders, invoices, and deliveries.
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Analogy: Like a shared coworking space – you can use many facilities, but not everything the company’s employees have.
🔹 6. Employee Community
👉 For internal employees with light needs.
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What it does: Allows employees to access HR/IT portals, not Sales/Service Cloud.
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Why it’s used: To give limited Salesforce access to employees without buying full licenses.
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Example: An IT service portal where employees log tickets, or an HR portal for leave requests.
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Analogy: Like a basic company ID badge – enough for internal services, but not for all offices.
⚖️ Quick Comparison Table
License Type | Best For | Main Features | Example Use Case |
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Customer Community | Large # of customers | Cases, knowledge, self-service | Telecom customer support portal |
Customer Community Plus | Advanced customers | Reports, dashboards, advanced sharing | Banking loan application portal |
Partner Community | Business partners | Leads, Opportunities, Campaigns + CRM | Reseller/dealer portal |
External Identity | Very large user base (login only) | Authentication, SSO | Citizen login for gov site |
External Apps | Flexible external users | Wide object access, custom apps | Supplier/vendor portals |
Employee Community | Internal employees | HR/IT cases, limited SF access | Employee helpdesk portal |
👉 In short:
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Customer licenses → For end customers (self-service, support, dashboards).
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Partner license → For business partners (CRM collaboration).
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External Identity → For authentication/SSO at scale.
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External Apps → For building modern external-facing apps.
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Employee Community → For employees needing limited access.
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